Aurum & Co. Jewelry
Exclusive luxury jewelry — GIA-certified, insured shipping, uncompromising craft.
Project Type
E-commerce / Luxury Jewelry
Timeline
2 Weeks
My Role
Shopify Developer & Theme Designer
Status
Live
Luxury Jewelry Needs More Than a Product Grid
Aurum & Co. sells high-ticket fine jewelry — engagement rings, diamond bracelets, heritage watches — where trust, certification, and white-glove service matter as much as the product photography. A generic Shopify theme would undermine the premium positioning.
- High-ticket purchases require GIA certification and insured shipping trust signals
- Flash sales needed urgency without cheapening the luxury brand
- No concierge contact path for bespoke inquiries on expensive pieces
- Category navigation (Rings, Necklaces, Bridal, Watches) was not editorial enough
Luxury Shopify Experience With Concierge Touchpoints
I built the Aurum & Co. Shopify theme with a flash sale countdown timer, GIA-certified trust badges, Shop by Category grid, Today's Deals with limited-time pricing, Featured Fine Jewelry and New Arrivals sections, VIP email list, and an integrated concierge message form.
Flash Sale Countdown
Live countdown timer on hero and deal sections — creating urgency for limited-time offers on diamond tennis bracelets, pearl earrings, and engagement rings.
Luxury Trust Signals
GIA Certified, Insured Shipping (free over $500), 30-Day Returns, and Secure Checkout badges — positioned prominently to reduce purchase anxiety.
Shop by Category Grid
Editorial category cards for Rings, Necklaces, Bracelets, Earrings, Watches, Bridal, Men, and Gifts — each with dedicated collection pages.
Featured & New Arrivals
Curated product grids with Aurum Atelier branding, star ratings, compare-at sale pricing, and "Insured shipping · Aurum Certified" labels on every card.
Aurum Concierge Messaging
Integrated contact form modal — name, email, phone, message — with 24-hour specialist reply promise for high-ticket bespoke inquiries.
VIP Email List
Exclusive access signup for private sales, new collections, and VIP events — building a luxury CRM pipeline beyond one-time purchases.
Luxury Commerce With Trust Built In
- Live at aurum-co-21.myshopify.com — Shopify checkout with Apple Pay & Shop Pay
- Flash sale countdown drives urgency without discount-store aesthetics
- GIA certification and insured shipping badges reduce high-ticket purchase friction
- Concierge messaging captures bespoke inquiries that carts alone would lose
- Category grid makes 8 jewelry types browsable with editorial presentation
- VIP list builds repeat luxury customer pipeline for private sales and drops
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