Oreo
Direct-to-consumer footwear — premium pairs, zero markup, verified authentic.
Project Type
E-commerce / DTC Footwear
Timeline
2 Weeks
My Role
Shopify Developer & Theme Designer
Status
Live
Sneaker Resellers Looked Like Everyone Else
Oreo needed a DTC storefront that communicated trust, authenticity, and better pricing than retail — without looking like a generic dropshipping template. Customers had to feel confident buying premium Yeezy, Nike, and Adidas pairs online.
- No differentiated brand experience — looked like every other sneaker reseller
- Authenticity concerns blocked conversions on high-ticket footwear
- Collections (Slides, Lifestyle, Basketball) were not clearly navigable
- No system for pre-order drops or member-first access to new releases
Premium Shopify DTC Store Built for Trust & Conversion
I designed and built the Oreo Shopify theme end-to-end — a bold DTC experience with a "Direct to you. No markup." hero, featured pairs grid, shop-by-style collections, authenticity inspection section, pre-order drop support, and drops-list email capture.
DTC Hero & Brand Story
"Direct to you. No markup." positioning with trust badges (100% Authentic, Free shipping $150+, 14-day returns) and a scroll-driven brand narrative.
Featured Drops & Collections
Just-dropped product grid with sale pricing, plus Shop by Style lanes for Slides, Lifestyle, and Basketball — each linking to curated collections.
Authenticity & Inspection
Dedicated "Every pair checked before it ships" section — box condition, tags, and authenticity markers inspected on every order.
Pre-Order & Drops List
Pre-order product support with checkout-date transparency, plus email capture for members-only early access to Yeezy, Nike, and limited releases.
Shopify Native Commerce
Full cart, account login, predictive search, FAQ, and contact pages — all wired through Shopify's native checkout and customer accounts.
Trust & Policy UX
FAQ accordion covering authenticity, pre-orders, returns, and free shipping thresholds — reducing support tickets before purchase.
A DTC Store Built to Sell Premium Pairs
- Live at oreo.ink — taking orders with Shopify checkout
- DTC positioning clearly differentiates from retail markup competitors
- Shop-by-style navigation drives discovery across Slides, Lifestyle, Basketball
- Authenticity section builds trust for high-ticket sneaker purchases
- Drops list captures emails for repeat release traffic
- Pre-order flow supports upcoming releases without manual coordination
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