Yangaa
A curated beauty marketplace — pharmacy to luxury, all in one premium Shopify experience.
Project Type
E-commerce / Beauty Marketplace
Timeline
2 Weeks
My Role
Shopify Developer & Theme Designer
Status
Live
Too Many Brands, No Premium Shopping Experience
Yangaa stocks dozens of brands across French pharmacy, K-beauty, luxury, hair, and makeup — but needed a storefront that felt curated and premium, not like a cluttered catalog. Promotions, new arrivals, and brand storytelling had to coexist without overwhelming shoppers.
- 40+ brands across 6 categories with no clear navigation hierarchy
- Sale promotions and new arrivals competed for attention without structure
- No featured brand storytelling to drive hero product discovery
- Mobile shopping experience needed to match desktop editorial quality
Editorial Beauty Marketplace on Shopify
I built the Yangaa Shopify theme with a mega-menu organized by brand category (French Pharmacy, Luxury & Prestige, K-Beauty, Hair, Makeup, Body & Sun), promotional hero carousels, Brand of the Month spotlight, multiple product carousels (New & Trending, Best Deals, This Week Only), and a customer review slider.
Mega-Menu Brand Navigation
Organized dropdown with 20+ brands across French Pharmacy (La Roche-Posay, Avène, Bioderma), K-Beauty (COSRX, Beauty of Joseon), Luxury (Caudalie, Lancôme), Hair, and Makeup.
Promotional Hero Carousels
Rotating banners for Prime Deals (up to 50% off), New Arrivals, YANGAA Brand of the Month, and Summer Store promotions — each with dedicated CTAs.
Product Carousel Sections
New & Trending, Best Deals, and This Week Only carousels with sale badges, brand attribution, and compare-at pricing — driving discovery without page reloads.
Curated Collection Picks
Featuring right now grid — YANGAA Herbal Lotion, Summer Essentials, Radiant Skin Ritual, Pharmacy Favorites — each with editorial copy and shop links.
Social Proof & Reviews
Customer review carousel with 4.8/5 rating and 500+ reviews — building trust for genuine product sourcing claims.
Newsletter & WhatsApp Community
Email subscribe for beauty tips and exclusive offers, plus announcement bar promoting WhatsApp community for SPF tips and deals.
A Beauty Destination, Not Just a Catalog
- Live at yangaa.store — full Shopify checkout and accounts
- Mega-menu makes 40+ brands navigable in two clicks
- Brand of the Month drives hero product discovery and repeat visits
- Multiple sale carousels surface deals without cluttering the homepage
- Review slider and genuine product claims build purchase confidence
- Newsletter capture builds owned audience beyond paid traffic
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